Prior to beginning Suhr Guitars, John Suhr had worked at Rudy's Music Stop in new york city doing stringed instrument repair. He additionally created the first Suhr Custom guitar in 1984. Teaming up with Rudy Pensa they started marketing guitars underneath the Pensa-Suhr brand, and therefore the signature model they designed for former dire straits frontman Mark Knopfler is maybe their most renowned guitar.
Around 1991, Suhr moved from NYC to l. a. to work with stringed instrument rig builder Bob Bradshaw. Before leaving NYC they'd collaborated on the planning of a preamplifier, the Custom Audio electronics (CAE) 3+, used for example by Steve Lukather. They additionally designed a 100 watt amplifier head, the Custom Audio Amplifiers (CAA) OD-100. throughout this era 1991-1994, John Suhr designed concerning fifty custom guitars and targeted chiefly on building amplifiers. Guitars from this era are more rare than guitars from the Pensa-Suhr era and may be known by the 'built for" information written by Suhr within the neck socket. From 1995 to 1997, John Suhr worked as Senior Master Builder at Fender's Custom shop. In 1997 Suhr left Fender to make his own company with Steve Smith. Suhr had the data concerning building guitars, Smith knew about management, software and CNC programming. Combining their efforts, they'd total management of the manufacturing process and used the CNC routers to expeditiously manufacture guitar necks and bodies, instead of doing it fully by hand. within the Nineties Suhr additionally created a reputation for himself creating pickups, like the custom-made single coils for Scott Henderson (Bill Frisell additionally uses Suhr pickups).
During their 1st years the company designed high-end guitars to client specifications, introducing a new model about once a year. In 2004 they enlarged into stringed instrument amplifiers after they re-introduced the CAA OD-100, that had earlier solely been out there in very restricted numbers. additionally to the OD-100, that still bears the Custom Audio Amplifiers whole, they currently additionally manufacture the Badger line of amplifiers bearing the Suhr name. 2005 saw the introduction of the Silent Single Coil system, that uses a coil for noise cancellation to alter guitars with single coil pickups to operate while not picking up noise. Later years have also seen introduction of varied alternative electronic accessories like single-coil, humbucker and electrical bass pickups, mixers, and currently additionally result pedals. This enclosed a collaboration with Doug Aldrich to make high-output humbucking pickups for associate aggressive rock variety of enjoying. additionally to receiving attention for their instruments, the company has additionally received some attention for their usage of contemporary technology in the design and manufacturing process in what may well be thought to be a hand-craft niche of the guitar business.